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Hi there! I'm Jo.

I've always been an all-or-nothing type of person. I first heard about minimalism back when I was in high school. I was on vacation with my parents, and decided that the second I got home I would purge my closet, getting rid of everything I didn't need. I became obsessed - much to my poor parents chagrin. I filled bags and bags of clothing, tied them up, and hauled them away to goodwill. It never even occurred to me that there was more to it than that initial purge - that in order to actually live a more simple life, I had to make changes to my every day habits. 

Between then and now, not a lot actually changed. I purged my closet often, but I also spent hours browsing thrift shops and bringing home armloads of new (to me) clothing, all the while turning up my nose at 'consumerist culture', believing myself to be immune.

It took me a very long time, but I think I finally get it. Or, at least, I get that more needs to change. 

Somewhere in that time block, I also started learning about ethics, and deciding on what matters to me most. The world of ethical fashion is a murky one, and at times feels very difficult to approach without feeling downtrodden and discouraged. There are a lot of factors to consider when deciding to shop ethically - human rights (in other countries, and your own), poverty (again - in other countries and your own), animal ethics, environmental... and the problem is that there isn't a one-size-fits-all approach when you decide to make ethical shopping a priority for you. 

This blog is a documentation of my (don't say 'journey, don't say 'journey'...) path to living a simpler life, for real this time. It's also about choosing the sustainable options, and trying to figure out how on earth to shop in a way that supports the things I care about.